Ahlam Bolooki is Director of the Emirates Festival of Literature – the Middle East’s largest celebration of the written and spoken word. With a mission of inspiring all, including non-readers, to read for pleasure, Ahlam is responsible for devising strategy and curating a diverse, inclusive and enlightening Festival programme. With appeal to audiences of all ages and backgrounds, the Festival attracts fresh ideas, forward thinking and promotes a more empathetic society.
Prior to her role with the Festival, Ahlam was Head of Regional Campaigns at Dubai Tourism – the principal authority responsible for strengthening Dubai’s positioning as a world-leading tourism destination and achieving His Highness Sheikh Mohammed Bin Rashid Al Maktoum’s vision of attraction 20 million annual visitors to Dubai by the year 2020.
Ahlam also spent over four years working in marketing roles at global hospitality group the Jumeirah Group, during which she oversaw all aspects of marketing and communication for a portfolio of over 60 restaurants in 10 cities worldwide.