Just Fashion Competition 2014

The aim of Just Fashion is to give a life-changing opportunity to fashion students and to encourage sustainability and ethics to be a priority within the next generation of fashion graduates and designers

Just Fashion Competition
Designer Profiles
Project Partners
Competition Info

Just Fashion at Hay Festival

The Environmental Justice Foundation’s Just Fashion event at the 2014 Hay Festival brought together students from around the country to take part in a five-day sustainable fashion workshop.

Led by designer Jessica Mor from 3rd Rock and Alis Smith, the students created outfits that incorporated a wide spectrum of approaches to sustainability in preparation for presenting them to EJF Patron Katharine Hamnett and Dilys Williams as part of a live event on the final Saturday of the festival.

Daily talks from EJF and the London College of Fashion’s Centre for Sustainable Fashion gave the students a more indepth understanding of the role they can play as designers in shaping a fashion industry that protects people and planet.

Two of the participants wrote about their experiences of attending the Just Fashion Workshop. Read their articles here.

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Designer Profiles

Alis Smith is an Associate Lecturer at Central Saint Martins College of Art and Design and has a wealth of experience working for some of the UK's leading designers including Victoria Beckham, Margaret Howel, Alice Temperley, Mary Kantranzou, Katharine Hamnett and Eley Kishimoto.

Jessica Mor trained at Central Saint Martins before working in the London fashion industry for several years cutting her teeth for designers such as Jonathan Saunders, Jean-Pierre Braganza and Katharine Hamnett.

Hay on Earth, Just Fashion Using the skills learnt making evening gowns and dramatic clothing for a luxury market and sourcing ethical and sustainable fabrics for Katharine Hamnett, she has now created 3rd Rock. As the founder, designer and creator of this activewear clothing brand, Jessica prides herself on clothing that incorporates innovative cuts with sustainable fabrics and that is completely practical for scaling rock faces, jogging with the dog or hiking through the desert.


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Project Partners

Levi Strauss & Co. (LS&Co.) invented blue jeans in 1873. Today, it is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. LS&Co. designs and manufactures products to last and believes that you make your mark in the world not just by what you do, but also how you do it. LS&Co. is committed to doing its part to reduce energy and material use throughout its global operations and continues to engage consumers on how they can reduce their environmental footprint. You can read more about it here.

Levi Strauss & Co. is the lead sponsor of the Just Workshop.

Environmental Justice Foundation (EJF) works to protect the natural environment and the people and wildlife that depend upon it by linking environmental security, human rights and social need. EJF has a long relationship with the fashion industry with designers from Vivienne Westwood, Giles Deacon, Christian Lacroix, Jenny Packham, Katharine Hamnett, John Rocha, Zandra Rhodes and Kenzo among others supporting our campaigns on cotton and climate refugees.

Hay Festival hosted the workshop and the catwalk event as part of the 2014 Hay Festival, which ran from 22 May to 1 June 2014. The Hay Festival team also led outreach to students.

All students are eligible for free tickets to see events at Hay Festival, depending on availability. Find out more...

The Centre for Sustainable Fashion (CSF) is a research centre at London College of Fashion, University of the Arts London. It connects research, education and business to support, inspire and create innovative approaches to fashion. CSF was devised to question and challenge reactionary fashion cultures, which reflect and reinforce patterns of excessive consumption and disconnection, to expand fashion’s ability to connect, delight and identify individual and collective values. LCF students assisted the designers and mentored the students and Dilys Williams, the Director of CSF, spoke at the final event.

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Competition Info

To enter the Just Fashion Competition, students submitted drawings of a complete look they would like to create during the five-day workshop, which could include designs for clothes and/or accessories, as well as an explanation of how they would create the designs incorporating sustainability.

The Just Fashion Workshop provided free accommodation and food for the duration, equipment and materials with which to create the designs, and an MA student mentor from the London College of Fashion.

Hay on Earth, Just Fashion