The new economy is challenging business to adapt at an astonishing rate to new trading and manufacturing realities. What might a corporation be in the new global economy? What values and ambitions might it have for its place in society, and in different societies around the world? Bhat is author of The Curious Marketer and Tata Log and is Brand Custodian for Tata. Gratton is a Professor of Management Practice at London Business School where she directs the program ‘Human Resource Strategy in Transforming Companies’ – considered the world’s leading program on human resources. She is the author of The Shift, Hotspots and Living Strategy.