Since the arrival of the internet, the blog has become one of the most popular platforms for literary and journalistic creation. However, there is no definite answer yet on how this tool works from a publishing perspective, what is the impact on public opinion or what guarantees the quality of its content. Francis Pisani, one of the most important digital visionaries today, and Mario Tascón, founder of elmundo.es and director of the blog 233grados, will debate with Jaime Abello.