Sponsoring Hay Festival Wales

Sponsorship of Hay Festival helps to communicate directly with the heart of the literary establishment.”Steve Haber President of the Digital Reading Business Division at Sony Electronic

Set in the Welsh border town of Hay-on-Wye in the staggering beauty of the Brecon Beacons the festival continues to attract the most exciting writers, filmmakers, comedians, politicians and musicians to inspire, delight and entertain. For 10 days in May, Hay is full of stories, ideas, laughter and music.

10 days
500 events
200,000 tickets sold
100,000 programmes
400+ accredited media
Mailing list over 50,000
Dedicated sponsors directory online

Reasons to sponsor Hay Festival

Branding around thought leadership
Uniqueness and quirkiness of Hay
Share the Festival's powerful vision of freedom of speech and the sharing of ideas
Reach the 70,000+ festival goers, age 25-55, ABC1's

Benefits

Association with UK's leading festival of ideas
Credit in programme and online at Hayfestival.com
Credit on tickets to sponsored events
Entry in sponsors directory online at Hayfestival.com
Complimentary tickets
Opportunity to host hospitality for guests
Complimentary membership of friends of Hay festival for one year.
Major sponsors benefit from on site branding and access to the PR campaign

A dedicated kids' and separate teen programme of 100 events are also available to sponsor. Other sponsorship opportunities: exhibition, café & project.

We are keen to emphasise the trust and quality behind the brand, backing events like the Hay Festival helps to build content.”Tom Kalaris, Chief Executive, Barclays Wealth

Media Coverage

Our new relationship with The Telegraph Media Group in 2011 means the festival will reach a new audience through greatly enhanced editorial and advertising package to promote the festival worth £750,000 annually over the next three years. Radio 2 will be launching the Hay Festival children's writing competition in the new-year reaching 8.5m listeners.

Newspapers

550 print articles across all major UK papers and 70 internationals

Sky Arts

30 hours of dedicated television coverage of Hay on Sky and full feature length festival events broadcast throughout the year.

Programmes broadcast from Hay

Sunday, The World Tonight, Phil the Shelf, The Ruth Jones Show, Arts Show, Up All Night

Radio coverage

50 radio items including Chris Evans Breakfast Show, Today Programme, You & Yours, The World This Weekend

As well as expanding our Sky Arts channels we've continued our off-screen support for the arts through our partnerships with the Hay Festival.” Jeremy Darroch Chief Executive, Sky

Costs

Sponsorship starts from £1000 and can be designed with you to meet specific objectives.

Exhibition Spaces

w3m x d6m from £6,000 + VAT

Sampling

Alpro, The Balvenie, Cafedirect, Honey Dew Beer, Muller, Rachel's Organic, Seeds of Change, Tyrrells Promotion 10:10 Campaign, CADW, Christ College Brecon, London Library, National Trust, Oxfam, Spanish Tourist Board, Transport for London Retail Bowie Gallery, Flow, Great English Outdoors, howies, Keep & Share, Merchant & Mills.

Interested?

For further information on sponsorship opportunities please contact Maggie Robertson or Jo Rodell-Jones 01497 822 620
maggie@hayfestival.org
jo@hayfestival.org