Too Good to Waste is an interactive installation designed by Benedetta Tagliabue - EMBT,
initiated by the American Hardwood Export Council (AHEC) and made by craftsmen at
Benchmark in American cherry, maple, red oak and tulipwood.
Originally created for the exhibition organized by the Italian publication Interni during Milan
Design Week, Too Good to Waste takes on a new form and is exhibited for the first time in
Spain during the Hay Festival at the Plaza Mayor of Segovia from 22 nd to 25 th of September.
Too Good to Waste is an invitation to reflect on the responsible use of these forests and to
discover new species and qualities of hardwoods that are rarely found in homes or furniture
stores in Europe, but should be taken into account if we want to contribute to a balanced
and sustainable use of the forests.
On Friday 22 September at 18:00 there will be an event dedicated to Too Good to Waste, in
which architect Benedetta Tagliabue, British craftsman Sean Suttcliffe and AHEC European
director, David Venables, will discuss, chaired by Michelangelo Giombini, architect of Interni
projects, the implications of this project as well as new approaches on sustainability,
relevant to the world of architecture and design.
Also, on Saturday 23 and Sunday 24, there will be guided tours of the installation, led by
some of its protagonists.
Venue and date: Plaza Mayor, from 22 to 25 September
Opening: 22 September at 11am
Timetable: Open during all days of Festival