Google, Hoover, Beyoncé... Brand building has become a complex issue, one that’s moved from the concerns of big business to the everyday worries of everyone, from graduates building their LinkedIn profiles to the top echelons of soft power diplomats. An expert panel chaired by former Minister for Culture Ed Vaizey debates what makes a good brand. Ducas is a jewellery designer, creative director and founder of Links of London and Annoushka. Chopin is founder and CEO of the LandRover Born Awards and of born.com. Lee is a fashion designer whose clothes are worn by Olivia Coleman. Willis is creative director at Berry Bros & Rudd.
From Waterloo to Whitby, St Pancras to Stirling, these are the marvellous, often under-sung places that link our nation. Blending his usual insight and authority, Jenkins examines the geography, architecture and symbolism of these glories of our national heritage.
The French winner of the 2017 Wellcome Book Prize introduces her magnificent novel Mend the Living, a story that is both intimate and epic, that goes to the heart of what it means to be human.
The fascinating story of discovery, scientific curiosity and adventure by the German explorer and naturalist Alexander von Humboldt in the Americas is a story that is intimately linked to the history of Colombia, in whose territory he carried out some of his explorations. The British historian and writer Andrea Wulf gives a masterful version of this encounter with nature in The Invention of Nature: The Adventures of Alexander von Humboldt, the Lost Hero of Science. The book has received awards such as the 2016 Royal Society Science Book Prize and was selected by The New York Times as one of the ten best books of 2015. She will talk to Gabrielle Walker about this extraordinary work.
Who do we rely on to be there for us? Who are the people who actually deliver the National Health Service? We need to know. Elton is a psychologist, whose book Also Human: The Inner Lives of Doctors asks: What does it take to confront death, disease, distress and suffering every day? To work in a healthcare system that is stretched to breaking point? To carry the responsibility of making decisions that can irrevocably change someone’s life – or possibly end it? And how do doctors cope with their own questions and fears, when they are expected to have all the answers? Watson was a nurse for 20 years. Her book The Language of Kindness: A Nurse’s Story is an astonishing account of a profession defined by acts of care, compassion and kindness. They talk to doctor Julie Grigg.
Petra Finy is one of Hungary’s best-loved children’s authors, whose poems for children are not only presented here by the author herself, and also sung by Réka Farkasházy. The programme features storytelling, puppetry, and lots of interaction with the audience.
In collaboration with Libri Publishing House and Kolibri Books
Venture capitalist, ex Google, Facebook, and Harvard’s Berkman Center for Internet & Society, Scott Hartley the author of the bestseller “The Fuzzy & the Techie” is a strong believer in the human skills necessary in a digital world; Enrique Dans, professor, influencer, blogger and digital transformation expert studies the effects of technology on people, businesses and society. They talk to Marta Garcia Aller, journalist, professor and Spanish writer, author of the recent book “El fin del mundo tal y como lo conocemos”.
The latest Jaime Gil de Biedma Poetry Award winner, Fermín Herrero, talks to the poet and director of the Norte de Castilla paper, Carlos Aganzo, and journalist Teresa Sanz. They also recite extracts from Gil de Biedma’s work. De Biedma was one of the key authors of the 1950s generation.
The historian Paul Preston and the writer and journalist Giles Tremlett discuss the historical roots of many contemporary Spanish issues, including Catalonia, the law on historic remembrance, a forced change in government and corruption, through the lens of Paul Preston´s forthcoming book – A People Betrayed – A history of Spain from 1874 to the present day, in which the historian provides a compelling argument identifying the all-too-frequent failure of the political class to lead the Spanish state to its true potential.
IN ASSOCIATION WITH LONDON SCHOOL OF ECONOMICS
From the Greek island of Lesbos, Sappho presented one of the earliest forms of passionate literary subjectivity in the history of Western love poetry. As one of the first female love poets with verse embracing both men and women, her legacy in popular culture lives on and her persona has become etymologically attached to female homosexuality. What do we really know about Sappho? As a professional performer she wrote poems in various personae, yet scholars have persisted in regarding every fragment that survives as autobiographical.
The author and illustrator introduces the much-loved character of Claude and gives a behind-the-scenes view of the making of the new TV series about him. Come and learn how to draw him and meet the new detective, the star of Mr Penguin.