Hay Festival Medellín 2026

Medellín has become the capital of the creative industry and the place where the big names in the business carry out their projects. Three creatives will talk about the positives and the benefits of the city when it comes to turning their ideas into reality: Federico Ángel, co-founder of Forward Music, a record label and artists’ agency; Franki Franco, co-founder of the Breakfast Club, the company that has created the La Solar, Ritvales and La Verbena festivals, among other events and Laura Franco, producer and executive producer with over 18 years of experience, known for leading high-impact international productions for platforms such as Netflix and Paramount+. In conversation with Rafael Tamayo, the new director of the MAMM.