Environmentalists are good at scare stories; but is a diet of doom and gloom turning people off? Would it be better to inspire people with positive news? Or would that fail to win headlines in a media that still follows the old adage, ‘If it bleeds, it leads’? Pilita Clark, Financial Times Environment Correspondent, Sean Dagan Wood, Editor of Positive News and Futurologist Mark Stevenson talk to Forum for the Future's Martin Wright.