Event 87

Rurik Ingram in conversation with Carlos Aganzo

AUTHENTICITY IN THE FACE OF SOCIAL MEDIA THREAT

Venue: Campus de Santa Cruz la Real, IE University, Student Hub

In the past, the media provided a professional filter that spread news, whether good or bad, with a modicum of truth and objectivity. Today, the outpouring of tweets, without editorial control or professional ethic can have a devastating impact in a matter of minutes. How do businesses and institutions face this threat, when a targeted campaign can wipe billions off a corporation’s value?  Can brand management and reputation serve as an armour against the affront of social media? The journalist and poet Carlos Aganzo talks with the Managing Partner of Brunswick PR, Rurik Ingram.

Event in Spanish
This event has taken place