The idea of the big Hay family gathering has spread and spread, and whilst the basic idea is the same as ever it was around my parents’ kitchen table twenty years ago, now we are lucky enough to have visitors, and supporters, and sponsors of like mind from across the world. Since Richard Booth opened his first bookshop here in the ’sixties Hay has been a byword for relaxed, inquiring, intelligent pleasures. Forty-five years on this farming community and its market town with the crazy mix of antiquarian bookshops enjoys the best food, the best shopping, and the best landscape in Britain.
Audience Survey
Most of the 60,000 visitors are self-employed, senior executives or teachers.
Average household income evenly split btw £40-60,000 and £75,000 + p.a.
Chief newspaper habit: The Guardian, The Sunday Times, The Times, The Independent.
Chief magazine subscription: Economist, Private Eye, The Week, GQ, TLS, Conde Nast Traveller, Country Living, Prospect, The New Yorker, The LRB.
50% commute from within 40 mile radius, 10% 40-100 miles, 30% 100 miles +, 10% international.
There are several levels of sponsorship at the Festival
Title Sponsor
The Guardian
Partner Sponsors
We have several partner sponsors whose sponsorship is valued between between £10,000 and £50,000.
Benefits for Partner Sponsors
Branding as a partner sponsor with Bloomberg, Artsworld, HSBC, Stream UK, MRC-Wales, The Elmley Foundation, and Surestate in the main brochure and on the website at www.hayfestival.com
On site branding at the Festival itself, and flag branding around the site.
Branding on all relevant tickets.
Accreditation on all listings in main and family brochures.
Complimentary tickets and invitations to other sponsors receptions.
Opportunity to hold reception at the Festival for writers and guests.
Gifts in all writers and journalists goodie-bags
We'll work with you to maximise promotion and publicity
Event Sponsors
Over 60 companies and local businesses sponsor events at the Festival for between £500 and £10,000.
Benefits for Event Sponsors
Branding on all relevant tickets.
Accreditation on all listings in main and family brochures.
Complimentary tickets and invitations to other sponsors receptions.
Opportunity to hold reception at the Festival for writers and guests.