LENIN is a Peruvian performer, composer and music producer who has managed to connect with a target audience of young men and women aged between 14 and 25 years old and interested in pop music and the fusion of different genres and styles. These users are active on platforms such as YouTube, Tiktok, Instagram and Facebook. Furthermore, he has been able to take his interest in the Korean musical genre K-pop and transform it into something new and original, thus creating Q-pop, a genre of pop music sung in Quechua. Likewise, he has become a role model for many young Peruvians who see him as an artist who presents his interests and values, thanks to his music and his message. This makes him an important figure in Peruvian musical culture.