Cha! was born in Mexico City and is a musician, designer, broadcaster and actor. He is the founding bassist of Fobia, Moderatto and Gran Sur. He also founded the Hula-Hula design studio and the Guru shop and gallery. At Hula+Hula he has worked on graphic design aimed mainly at the entertainment industry and Guru was a shop/gallery mainly showing the work of national and international designers and illustrators. He is a presenter with Convoy Network on the live programme PODEROSO along with Rulo, and on La Hora Nacional with Leonora Milan. He recently appeared in the Amazon Prime series ¿Quién lo mató?, directed by Humberto Hinojosa and published the book Sonidos de México. Capítulo Mexican Rock and Roll (Sexto Piso and Fundación BBVA, 2024).