Francisco Alanís, known as "Sopitas," is a digital media pioneer in Mexico. Founder of sopitas.com, one of the most widely read sites in Latin America, he has been recognized as one of the 300 most influential Mexican leaders. In addition to his work as an author, Sopitas has left a significant mark on digital journalism and radio in Mexico. His career includes contributions to iconic stations such as Radioactivo 98.5 and Reactor 105, as well as columns in print media. With an innovative vision, he has adapted his content to new platforms, maintaining a genuine connection with his audience and establishing himself as an influential voice in pop culture and entertainment. His book, La música que nos define, invites us to reflect on how songs shape our lives, combining personal anecdotes and musical curiosities. With his approachable and passionate style, Sopitas connects music with identity and collective memory.