Bárbara ARREDONDO

Producer and entrepreneur. Co-founder of Decididas, she has created the most influential content and experience platform when it comes to amplifying the leadership of women in Latin America and Spain. Decididas contributes to gender equality and regional economic growth through public-private strategic alliances. As a cultural curator and producer of the Decididas Summit, she has positioned the event at the forefront of boosting female leadership in the region. She co-founded AnĂ³nima Media together with the actor and producer ErĂ©ndira Ibarra and the screenwriter and producer Natasha Ybarra-Klor, a content producer dedicated to creating, developing and promoting stories featuring women in Latin America and Spain. A vision of financial inclusion is what drives Lidh, a financial education platform with a gender perspective for women in Mexico, democratizing access to specialized financial tools. In 2018 she was included in the international series Those Who Inspire: Mexico, and in 2015 she was selected by the US State Department to participate in the first generation of the IVLP programme Women, Peace and Security, in recognition of her work on gender and security issues.

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