As a child, Alfredo would not play with a toy before looking at its instruction manual. Curious and self-taught, he taught himself to play the guitar, to make origami and to surf. He studied communications at Boston College and film at New York University. By day he works in advertising, thinking up ideas for brands. By night, he works on his publishing project, which publishes stories digitally. His first eBook is Doble Doble, by Menena Cottin, for which he won an honorable mention at the Bolonia International Fair in 2014.