Hay Forum Sevilla 2024

Fashion, design and the urban environment are so inextricably bound together they eventually merge to deliver a common message. The evolution of artistic impulses, and their creators and promoters are capable of generating changes that permeate society in many different areas, from the most sublime to the everyday.

Eloy Martínez de la Pera Celada, a European Union diplomat, cultural manager and curator of art and fashion exhibitions, will explore this phenomenon. His most recent art exhibition projects include Sorolla and Fashion, at the Museo Nacional Thyssen-Bornemisza; curating Spain's participation in the International Arts and Crafts Biennial in Paris; and the exhibition Balenciaga and Spanish Painting, also for the Museo Nacional Thyssen-Bornemisza. In addition to participating in the conceptualisation and development of art projects for leading museums in Spain, he has also played key roles within the art world. These include head of the ARCO Prize for Artistic Creation, art curator for Absolut, artistic advisor and ambassador for Chanel, as well as serving on the Board of Trustees of the Cristóbal Balenciaga Foundation.

Martínez de la Pera will be in conversation with Sofía Barroso. She has organised ARCO's collectors' programme since its creation, was a member of the board of directors of the Friends of ARCO (2000-2006), and is currently a member of the board of trustees of both the Jakober Foundation and the Zuloaga Foundation. Their discussion will be moderated by Joaquín López-Sáez, director of COPE Andalucía and the COPE Sevilla radio station.

At 18:00 there will be a reception, the event will start afterwards

Event in Spanish

Culture as an engine for development and cultural cooperation is an essential instrument for the Spain brand. The Spanish Agency for International Development Cooperation (AECID) reaches two million people in 130 countries and supports emerging artists, the conservation of cultural heritage and promotes the most contemporary artistic expressions.

To discuss this, Miki Leal will be in conversation with Santiago Herrero. Leal is a painter and artist of international renown whose art is characterised by fantasies and dreamlike expressions with pop influences. He has participated in many exhibitions in Spanish galleries and museums, as well as international spaces, such as Track 16 Gallery (Santa Monica, USA); Galerie Maribel López, (Berlin); 3+1 Arte Contemporánea, and the Real Academia de España en Roma (Italy). Leal will talk about his time in New York on a joint programme with AECID.

The diplomat Santiago Herrero has been an active, inspiring and provocative cultural agent for many years, both in the private like the public. His collaboration with the film director and producer Kike Maíllo has also allowed him to explore his role as an actor. Both discussed this experience at the Hay Festival in Segovia in 2023. He is currently director of Cultural and Scientific Relations at AECID.

There will be a reception at 13:00. The event will start afterwards.

Event in Spanish