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Alexander Todorov

Face Value: The Irresistible Influence of First Impressions

Hay Festival 2017, 

We make up our minds about others after seeing their faces for a fraction of a second –and these snap judgments predict all kinds of important decisions. Yet the character judgments we make from faces are as inaccurate as they are irresistible. Using cutting-edge research, the Princeton psychologist describes how we have evolved the ability to read basic social signals and momentary emotional states, using a network of brain regions dedicated to the processing of faces.