Subscribe or Log In to Anytime
Access audio & film from your favourite writers and thinkers
Give the gift of Anytime
Treat someone to a Hay Festival Anytime subscription
Please subscribe to Hay Festival Anytime for access to this content (more details)
Subscribe for £20.00 or log in if you already have a subscription

Ed Vaizey, Jean-Christophe Chopin, Annoushka Ducas, Edeline Lee, Geordie Willis

Hay Festival 2019, 

Google, Hoover, Beyoncé... Brand building has become a complex issue, one that’s moved from the concerns of big business to the everyday worries of everyone, from graduates building their LinkedIn profiles to the top echelons of soft power diplomats. An expert panel chaired by former Minister for Culture Ed Vaizey debates what makes a good brand. Ducas is a jewellery designer, creative director and founder of Links of London and Annoushka. Chopin is founder and CEO of the LandRover Born Awards and of Lee is a fashion designer whose clothes are worn by Olivia Coleman. Willis is creative director at Berry Bros & Rudd.