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Nancy García, Eduardo Loza and Carlos Rojas

Fixing what is broken: the state of the book in Latin America. A Lecturable marketing agency project

Querétaro 2021, 
In Latin America there were discussions around our editorial industry that were dissolved or accelerated when the pandemic arrived. While we were going through the change towards a digital paradigm, we were looking for our readers to shelter them in times of uncertainty. We lost sales, but not allies. The traditional business model broke, but we found new bridges and spaces for cooperation. More than a year and a half into this "new normal", we gather the voices of some of the main characters of the Latin American book industry, so we can share what we have done, what has changed and what stays the same.