The role of booksellers in the cultural sector is key: the guidance and recommendations of a good bookseller can act to support readers, publicise authors and, in general, keep alive the link between those who read and those who write. At this event, Ruhuan Huarca, from Fabla Salvaje; Sandra Linares, from Librera de Maletera, and Guillermo Rivas, from Book Vivant, will talk to the cultural journalist and writer Alonso Rabí about their bookselling projects, the recently founded association APLI, which is composed of bookshops from all over the country, and why selling books can be the world’s most beautiful profession.