Hay Player

Digital fashion pioneer Kadine James invites you to take a trip to the metaverse to explore the future of publishing and editorial content in the virtual world. James is cited as a pioneer of the Metaverse, and founded The Immersive KIND, a company with a mission to bring brands into the metaverse through an extended reality studio specialising in virtual reality, augmented reality and immersive production. The entrepreneur co-created ‘ElectricCity’, a 3D-avatar based immersive shopping experience with POKEMON generating ‘in-game’ sales of its virtual fashion collection, and has also led a number of other projects. James lectures at the Royal College of Art, and the Chief Metaverse Officer at Artificial Rome, a multi-award-winning immersive virtual production studio.