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Johan Rockström, Mike Rann,and Helen Clarkson

Communicating Climate Change for Action not Apathy

Hay Festival 2023, 

One of the biggest challenges in tackling the climate emergency is not technical, we know what we need to do - it is in how the necessary change is communicated. How do we communicate the seriousness of the situation and avoid the pitfalls of despair and despondency. What are the key issues and how does the messaging need to change depending on the audiences?

Johan Rockström is an internationally recognised scientist for his work on global sustainability. He helped lead a team of scientists that presented the planetary boundaries framework, first published in 2009 and updated in 2015.

Mike Rann is chair of the Climate Group and former Premier of South Australia from 2002 to 2011. He was also Climate Change Minister, the first in Australia.

Helen Clarkson is the CEO of the Climate Group and previously, was at Forum for the Future, playing a key role, supporting the UK Presidency of the 2021 COP26.

In conversation with Nik Gowing, Founder and Co-Director of Thinking the Unthinkable and a main presenter for the BBC’s international 24-hour news channel BBC World News 1996-2014.