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Axel Scheffler and Kate Wilson talk to Philip Jones

The Nibbies Salon

Hay Festival 2025, 

Ever wonder how award-winning books make their way from the author’s mind into your hands? In this special salon series, the British Book Awards (aka the Nibbies) bring you authors in conversation with members of their publishing teams, shedding a light on all that goes into the creation of your favourite titles. Join The Bookseller’s editor Philip Jones as he explores the publishing process with award-winning illustrator Axel Scheffler and Kate Wilson, group CEO of Nosy Crow.

Axel is best known for his partnership with Julia Donaldson, on books including Room on the Broom and The Gruffalo. For Nosy Crow, Axel has illustrated a number of other highly successful titles, including the Pip and Posy series, The Grunts and the bestselling Flip Flap series. He was awarded the Hay Festival Medal for Illustration in 2019.

Axel Scheffler and Kate Wilson talk to Philip Jones