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Daniel Hahn, Philip Jones and Cathryn Summerhayes

How to Write a Bestseller in the Age of AI

Hay Festival 2026, 

Will AI change the art of storytelling? Or has it already? In this essential conversation, three writing and publishing experts explore how the business of books is adapting to the new and revolutionary technology.

Editor of The Bookseller Philip Jones joins acclaimed writer and translator Daniel Hahn and leading literary agent Cathryn Summerhayes of Curtis Brown to explore what makes a book break through in a rapidly changing industry. From data and discoverability to voice, originality and global reach, they ask what AI can write, what remains uniquely human and what the future may be for artists working alongside AI.

In partnership with The Bookseller and the British Book Awards.
Daniel Hahn, Philip Jones and Cathryn Summerhayes