A book, an exhibition, a film, a chef or a fashion designer cannot succeed without help from the media. But... why do some artists appear in them and not others? How is the content of cultural pages and programmes decided in the media on a daily basis? Can the press decide its own agenda regardless of what the industry and cultural agents dictate? Borja Hermoso, Emilio Sanz and Carlos Gosch discuss, chaired by Ignacio Bazarra.