Five contestants pitch their new business ideas in the Talent Tent to a panel which includes Country Living editor Susy Smith, Love-Local’s Liz Oram, textile designer Jan Constantine, film-producer Revel Guest and Women in Rural Enterprise Business Manager Fiona Davies. The winner will receive a prize to help them take their business to the next level. The prize is a year's membership of WiRE (Women in Rural Enterprise) and a meeting with Emma Bridgewater and tour of her factory.