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Kenneth Cukier and Viktor Mayer-Schonberger

Big Data

Hay Festival 2013 , 

Just as water is wet in a way that individual water molecules aren’t, big data can reveal information in a way that individual bits of data can’t. The tech and business gurus show us the surprising ways that enormous, complex and messy collections of data can be used to predict everything from shopping patterns to flu outbreaks. Chaired by Stephanie Flanders.