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We are thrilled to announce the 2020 programme for Hay Festival Segovia. This year, our events taking place in the IE University will be streamed live. Please see individual events for more details on how to tune in.

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We can't wait to welcome you, in whatever form you choose to join us. For information on how the events will run in keeping with distancing practices please visit our FAQ page.


Event 10

Emilio Gil: pointers from a pioneer of graphic design in Spain

How to Communicate a Museum

Venue: Biblioteca Pública de Segovia
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Emilio Gil is one of the pioneers of graphic design in Spain whose awards include the Gold Medal for Merit in Fine Arts. He offers a master class on a topic close to his heart: How to communicate a museum. As a case study he will review the communications efforts of the Prado Museum, an endeavour that his design studio has managed since 2015.

Trained at the School of Visual Arts in New York and at Central St. Martins in London, Gil has taught at various universities and curated outstanding exhibitions such as Signs of the Century. One Hundred Years of Graphic Design in Spain, held at the Reina Sofía in the year 2000. His studio, founded in 1980, was one of the pioneering Spanish companies in design, institutional communication, and creation and development of corporate visual identity programmes.

Event in Spanish
Price: €7.00 (EUR)
Emilio Gil: pointers from a pioneer of graphic design in Spain

Event 43

Stephan Janson and Sybilla in conversation with Joana Bonet

Haute Couture in a Sustainable Fashion

Venue: Campus de Santa Cruz la Real, Universidad IE, Aula Magna
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One of the greatest compliments you can make Stephan Janson is that his creations are handed down from mothers to daughters, and even granddaughters. A bon mot that illustrates the philosophy with which this Frenco/Italian approaches his work. From the age of eight he knew he wanted to become a fashion designer. He spotted an Yves Saint Laurent dress on the cover of a magazine at his grandmother’s. At 14, he managed to be introduced to his idol, who directed him to the school Saint Roch, a very traditional training ground for haute couture. However, as Janson avows, his real university was attending his master’s four fashion shows a year.

He suddenly had the opportunity of working with Kenzo and Diane von Furstenberg in New York. He would later move to Milan following his partner and there set up his own business. Success did not take long and the catwalk shows in Milan were followed with great expectation by the international fashion media.  The maelstrom of running a business was not for him. He decided to sell only to the clients who could appreciate his work. He closed down the shops and sought refuge in his Milanese atelier where he works with ten collaborators. The principle is to work on timeless pieces, paying close attention to the quality of the fabrics, the originality of the design and quality of the workmanship. His creations can only be found in 20 boutiques around the world, including his studio in Milan.

Sybilla carries the world of fashion in her DNA: not for nothing was her mother the talent behind the label Countess Sybilla of Saks Fifth Avenue, in New York, where Spain’s most international designer was born. She studied at Yves Saint Laurent’s Paris atelier and in her first show in the Jacobo Siruela pavillion in Madrid she already displayed her interest in Nature and sustainability by using fabrics from Madrid’s Rastro flea market.  Her debut as a catwalk designer was a prêt-à-porter collection at the1985 salón Gaudí in Barcelona. Soon her work was in the large department stores around the world and in the most important fashion shows, not only with womenswear but also with bedding and cosmetics. At the age of 25 she received the Golden Needle award by Dafnis and the Balenciaga award, created by the Spanish Ministry of Industry. After continuous international success, in 2005 she disentangled herself from her label and sought refuge in Majorca where she established a study centre specialised in sustainability and social transformation. When she returned to international exhibitions in 2014, she was awarded the Gold Medal in Beaux Arts and in 2015 the National Fashion Award. At present she still designs with a clear focus on using responsibly sourced fabrics along with a line of accessories made by artisans. She has taken an active role in the creation of the foundation Fabrics For Freedom (FFF) whose goal is to promote textile and artisan projects that make a positive impact in production from an economic, social or environmental stance.

Stephan Janson and Sybilla talk with the journalist and writer Joana Bonet.


Photography of Stephan Janson: © Guido Taroni, courtesy of Around Art

Photography of Sybilla: © Félix Valiente

Photography of Joana Bonet: © Carlos Cortés

Simultaneous translation from English to Spanish, and Spanish to English
Price: €7.00 (EUR)

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