Hay Festival Segovia 2022

Innovation and progress in society cannot be understood without bringing in a profound knowledge of the humanities and of culture. Hay Festival Segovia has invited two innovators in their fields: Pablo Isla, the new Chair of the IE University Advisory Board, was considered as one of the world’s top CEOs by international management magazines during his time at the head of Inditex; and Rodrigo Cortés, a director, actor, producer, screenwriter, aphorist and novelist with an impressive international career. Nothing seems to be beyond this writer, closely linked to Salamanca. Aged just 25 he was already filming videos for Alejandro Amenábar and he has not hesitated to undertake projects with Hollywood stars such as Robert de Niro, Sigourney Weaver and Uma Thurman, or a cast of over ten young international actors for his latest film, Love Gets a Room.

Once the event has finished, the authors will sign books in the booth outside IE University.

Event in Spanish

Patronage of different kinds is one of the major forms of promoting and protecting creative works. Three outstanding cultural figures who understand its importance, both in the public and private spheres, come to the Hay Festival Segovia. They are Antonio Filipe Pimentel, Director of the Calouste Gulbenkian Museum, also in the Portuguese capital, who will talk about private patronage; and the ambassador Antonio Monteiro, Chair of the Millennium Bank Foundation, who will talk about support for public institutions and private creators through his foundation.

Prince Lorenzo de’ Medici, a direct descendent from a branch of the historical family of patrons, will moderate this event.

Event in Spanish

Spain is the Guest of Honour at this year's Frankfurt Book Fair, a unique opportunity to showcase Spanish culture and literature to the world. Under the hashtag Overflowing Creativity, Spain will take 450 books in Spanish translated into German to the event. The sector will be represented by 400 publishers and more than 200 authors, and the cultural programme will offer a wide variety of genres and art forms through exhibitions, dance performances, theatrical performances, musical events and publications especially designed for presentation in Germany. This international event will be presented and discussed by María José Gálvez, director general of Books and the Promotion of Reading at the Ministry of Culture and Sport; Isabel Izquierdo, director of programming at Acción Cultural Española, AC/E; the project curator Elvira Marco; and Marifé Boix, vice-president for Southern Europe and Latin America at the Frankfurt Book Fair.

Event in Spanish

Marta Williams, journalist and expert in leadership and coaching, is considered 'the mother of coaching in Spain'. A much sought-after participant in conferences on the subject, she works as a teacher in advanced training programmes for executives who want to be better leaders. Beatriz Celaya directs the publishing house Alt autores. She became involved in the publishing world on the wave of the digital revolution. In her publishing work, she tries to adapt to all formats and new forms of cultural consumption. She organises the Jornadas del Autor for the Basque Writers' Association, of which she is vice-president. Sara Ayats is Cloud provider manager of VN Ware in Spain and Portugal, and president of Aseabel, the association of Former Students of Belgium Universities and Friends of Belgium.

They will be in conversation with Luis Besa, journalist and philosophy professor.

Event in Spanish