Certainly one of the most prominent debates today is the one about discrimination in all its forms. Given this fact, the importance of organizations such as Igualdades is clear. This organization works to build new narratives in our society, based on forms of expression that are free of hate, discrimination and stereotypes. In this lecture, we will share some essential points for creating communication that is non-discriminatory, more equal and more positive, whose ultimate goal is to create in fact, and not only in speech, a true integration of all. With Carmen Ortega Casanovas (Igualdades. Org), Claudio Flores (Tridente Aceleradora) and Gianella Carvajal (Pictoline) in conversation with Marion Reimers.