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Peter Lord and Rhian Davies

The Art of Music: Branding the Welsh Nation

Hay Festival 2023, 

Music has long been part of Wales’ national brand, and The Art of Music describes the visualisation of Welsh music and musicians. Peter Lord and Rhian Davies present a discussion of the trope of Welsh musicality between the mid-16th century and the present. Incorporating images and music, they analyse not only the evolution of the national brand but its political and social implications, especially in relation to the notion of British identity. Lord is best known for his books and television programmes about the history of Welsh art. Davies is a leading advocate of Wales’ musical heritage and promotes Welsh culture internationally.

Peter Lord and Rhian Davies