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Serhiy Hnyezdilov, Dmytro Khorkin, Lera Lauda, Natalia Lygachova, Vadym Miskyi, Svitlana Ostapa and Oleksandr Pedan

What will be the future of media in Ukraine?

Lviv BookForum 2023, 

The Great War accelerated the change in media consumption habits of Ukrainians, and there will be no return to the pre-war state. However, the military media landscape will change immediately after the war. It will be influenced by technological, political, societal and global changes. The media will have a chance to increase influence, but not everyone will take advantage of this chance. At the same time, there is a risk that low-quality media will be among those who take advantage. At the discussion about the future of Ukrainian media, we will talk about communication with the young generation, hyperlocalization of media and players in this market, the future of radio and television, newly created state media. Together with our colleagues, we will outline the desired outlines of the post-war media landscape of Ukraine.