The writer and cultural manager Cindy Herrera will lead a conversation among four prominent cultural managers who, through different projects, can offer examples of success and models for the industry. With the participation of Daniel Fletcher (Spain), Director of Corporate Innovation and Development at Primavera Sound, a music festival of international renown for its innovative approach and its links with the cities where it runs; Rafael Ramos (Colombia), Director of the Cabildo cultural organisation, which works to train, promote and support the productions of traditional musicians, and of the Mercado Cultural del Caribe; the writer, cultural manager and reading promoter Velia Vidal, named in 2022 as one of the world’s 100 most influential women by the BBC, and founder and Director of the Motete cultural and educational organisation; and Adriana Sandoval, Culture and Press Attacheé at the Embassy of Colombia to the United Kingdom.