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Jeremy Davies, Steve Colling and Jane Davidson

Changing Consumer: Changing Language

Hay Festival 2011, 
Does the emerging language around the low carbon future and how we use energy capture our hearts and minds, convey meaning and drive change? Or leave us cold, cynical and disorientated? New research by E.ON and Onearth explores what turns on and turns off consumers when thinking about energy. Chaired by BBC environment correspondent David Shukman.