Event 361
David Hieatt
Do Purpose: Why Brands With a Purpose Do Better and Matter More
– Elmley Foundation Stage
The best brands in the world make us feel something. They tell us their mission and what they want to change. At some point, we stop being customers and become fans. These companies have a reason to exist: A Purpose. And it is an incredibly powerful thing. Purpose provides strength to fight the impossible. It builds a culture. But how do you create, build and sustain a company like this?
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