Working for Hay Festival

    The festival is put together by hundreds of people, from building the site and producing the events to welcoming our guests and spreading the word. We are currently recruiting for a Marketing Coordinator (fixed term).

    Marketing Coordinator

    Hay Festival is seeking a self-motivated, target-driven Marketing Coordinator who will be responsible for delivering campaigns to promote Hay Festival Global and to encourage sales through multiple mediums. They will drive real impact for the charity in commercial sales; building loyalty, and engaging in innovative ways of working with advertisers, freelancers, and a wide range of partners and stakeholders.

    This is an exciting opportunity for someone looking to build or develop a career in events or communications. Previous festival experience is not essential – we're looking for someone with strong organisational skills and a genuine enthusiasm to learn and grow. This is a varied and fast-paced role, combining administration, marketing support, digital and event delivery. During the Festival, you will play a key role in supporting our communications activities, helping to deliver exceptional campaigns for our audiences, partners, sponsors and stakeholders. Working closely with the Communications and Advocacy team, you will support a broad range of marketing activities, including coordinating campaign delivery; briefing and creating campaign materials, newsletters, presentations, reports and promotional content; the coordination of marketing partnerships; promotional event support; and audience insights.

    This is a fixed-term role, based in our Hay-on-Wye office, running to June 2027.

    Essential

    • Experience in a marketing role, delivering successful marketing strategies and advertising campaigns
    • Understanding of marketing principles and techniques and the measurement of their impact and ROI
    • Proven experience in identifying target audiences and in creatively devising marketing campaigns that engage, educate and motivate
    • Experience of CRM, e-marketing, ticketing, sales and box office related activities
    • Ability to provide regular reports and analysis to share with the Executive Team
    • Excellent copywriting and proofing skills – able to write accurate, creative copy with an eye for strong imagery and design aesthetic
    • Excellent communication, presentation and negotiation skills.
    • Experience of design, artwork and the print production process
    • Knowledge of budget setting and daily financial management.
    • An understanding of GDPR management and implementation
    • A willingness to research the latest industry thinking on digital and social media marketing, advertising and comms techniques and apply where appropriate
    • Passion for arts and literature

    Desirable

    • Experience of marketing in an arts organisation
    • Experience of using Canva/Adobe Suite
    • Willingness to research the latest industry thinking on digital and social media marketing, advertising and comms techniques
    • Welsh speaker

    A full job description can be found here.

    Please send your CV with a cover letter explaining how your experience fits the role by midday Friday 9 October 2026 to christopher@hayfestival.org.