A trend in recent times that perhaps might be unexpected is the opening of bookshops, and talking or writing about them. A trade that seemed to be heading for extinction has shown that today it is more alive than ever, and it is proving its importance to the book ecosystem. Perhaps for this reason it is equally important to reflect on an appropriate model for the contemporary bookshop, and also to think about its future. With Rafael Arias (Letras Corsarias; Salamanca, Spain), Mara Rahab Bautista López (El Traspatio, Mexico) and Claudia Bautista (Hyperión; Xalapa, Mexico), in conversation with Paco Goyanes.