Daniel Sacro is an Argentine writer, advertising professional and musician who has lived in Peru since 2013. He published Reírse es kosher (Random House, Argentina) and Cuarenta cuentos de cuarentena (Peso Pluma, Peru), the latter of which won the 2021 Luces Award. As a creative manager, he has worked at major agencies in Argentina and Peru, winning four Lions at the Cannes Festival and various Effie Awards. He is the director of Sagrada Escritura, a workshop that fosters writing by using personal experience as a creative driving force. He also performs in his own musical shows, blending songs with storytelling.